A powerful inbound marketing strategy is a lot like a good film. Both should hook an audience instantly, keep them captivated with a compelling story and always leave them wanting more.

In fact, movies can teach marketers a lot about how to effectively execute an inbound marketing strategy to gain more leads and close more business.

You should read this if you’re struggling with:

  • Getting your website found
  • Engaging on social media
  • Converting website visitors into enquiries
  • Generating sales ready leads
  • Measuring the success of your marketing

Step 1: Create a magnetic presence

“Well, as far as I’m concerned, the Internet is just another way of getting rejected by women.” George Pappas, You’ve Got Mail.

Poor George. He clearly hasn’t discovered how to create a compelling online profile.

His profile would probably start: ‘I like to read, go to the cinema, and play golf. I would like to meet an attractive, rich woman.’ Nothing outstanding, terribly cliched and just all wrong.

Don’t let your marketing efforts suffer the same fate.

The first step is to make sure potential customers can find you

This means understanding how your website generates traffic and whether it’s attracting the right type of leads.

The next step is to structure your website content properly. Search engines help users find what they want online by ranking content in terms of quality.

They look at the following things when ranking your website against a search term:

  • Keywords
  • Hits
  • Tags
  • Social shares
  • Inbound and outbound links

Decide on the fewest crucial keywords and then ensure you include them on relevant pages throughout your website.

But that doesn’t mean loading your website with keywords and content links

Search engines recognise this behaviour and will give these sites a lower ranking (or blacklist them) – not to mention that this makes for a poor user experience, too.

Article Source: http://EzineArticles.com/7749688


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