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Introduction of your business: If you have just started your business, launched a new product or added new features to the existing one, press release is the best way to let people know about it. You can inform the public about why your product or service stands out from the crowd.Link Building Press release is one of the best ways of getting backlinks. Google has also started showing press releases on their search results. While writing a press release you can use your important keywords as your anchor text. You can then link it to the pages on your website. When you distribute your press release, your link is pasted on various distributors’ site, giving you better inbound links.Organic Traffic Optimized press releases have higher chances of getting good ranks from search engines displaying your PR on their search results. This means you can get organic traffic onto your site.Promote You can write press releases to promote: person, business, product, service, event, idea, contest, fundraiser and many more.Educate or Entertain your targeted audience You can share your knowledge about your industry. You can discuss about growth of your company, current trends, updates and other subjects that interest the audience.

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